While the term means well, it’s causing more harm than good… for everyone. I get it. “Digital Transformation” is catchy. It means well. It’s an easy-to-use term like “The great resignation.” It’s something all of us can understand at a quick glance. I mean, who wouldn’t agree with: “Your company needs to use technology more to increase the impact on your business and customers.” Here’s a quick question for you: Who does Digital Transformation NOT apply to? Is there any organi